Marketing & paid UA
Paid user acquisition, run through specialised agencies.
In each market we select, brief and manage marketing agency partners. You approve every campaign before launch, and we report results every month.
Agency partners
How we work with agencies.
Each market has its own agencies. We handle the whole relationship.
- 1
Select
We choose specialised marketing agencies for each market.
- 2
Brief
We brief the agencies on your product and your goals.
- 3
Manage
We manage the agency partners and their campaigns throughout.
Vendor approval
You approve every campaign before launch.
Nothing goes live without your approval. You stay in control of how your product is presented in every market.
Channels
The channels we work through.
Channels differ by market. We choose the ones that fit your product and the region.
Specialised agencies
Marketing agencies that plan and run campaigns in each market.
Ad networks
Paid placements through ad networks.
Affiliates
Affiliate partners who promote your product.
Retargeting and influencers
Retargeting campaigns and influencer partners.
Process
From first test to steady growth.
- 1
Creative testing
We test creative approaches in each market.
- 2
Scale
Approaches that work are scaled up.
- 3
Optimise to LTV and ROAS
Campaigns are optimised towards lifetime value (LTV) and return on ad spend (ROAS).
Reporting and compliance
Transparent and compliant.
Monthly reporting
Transparent monthly reports on sales, revenue and costs.
Compliance first
Campaigns follow advertising, consumer and data-protection rules in each market.
